“The VPF System – Distributors’ Feedback – Will the VPF ever vanish?” by Birgit Heidsiek

Due to the digitization of the cinemas and the consequent introduction of the VPF system the whole business model for distributors and exhibitors has changed tremendously. That is the bottom line which is experienced all over Europe. In some countries where industry representatives created their own VPF system that is supported by independent distributors, the…