August Locarno

 

In 2014 our Locarno workshop will take place from August 9 to 11. This year’s focus will be on TV acquisitions, trying to figure out why TVs all around Europe seem less and less interested in buying films and, above all, what can be done about it (solutions, alternatives,…).

 

 

Program:

 

 FRIDAY AUGUST 8

  ARRIVALS

 

18:30        Opening Cocktail offered by Open Doors

Location: Al Borgo, Via Borghese 2

 

23:30        Opening Party

Location: Lido di Ascona, Via Lido, 81

 

SATURDAY AUGUST 9

 

9:30-12:30        Europa Distribution Workshop: “About the Role of Television in the Career of Independent Films”

Moderation: Wendy Mitchell, screen international (UK)

Panelists: Karen Byot, Arte (FR); Valérie Lardinois, RTBF (BE); Fernando Riera, A Contracorriente (ES); Susan Wendt, Trust Nordisk (DK); Silke Wilfinger, The Independents & Koch Media (DE)

Location: Hotel Belvedere, Via ai Monti della Trinità 44

12:45-14:00       ED Get-together lunch

Location: Hotel Belvedere 

14:30-16:00       STEP IN.CH

 Location: Hotel Belvedere

« Bringing together representatives from the Swiss film industry, Swiss film promotion agencies & cultural and political institutions along with European participants from the industry, we will discuss, in a very concrete way, the impact of the exclusion of Switzerland from Creative Europe-MEDIA Programme »

 

18:30-20:00       Industry Happy Hours In Partnership with Europa Distribution

Location: Lounge Garden

 

 

SUNDAY AUGUST 10                                                                                          


10:00-13:00      STEP IN

Overview of the distribution/exhibition market in Brazil and South Africa

Location: Hotel Belvedere, Via ai Monti della Trinità 44

13:00-14:30      Buyers and Sellers Buffet Lunch

Location: Hotel Belvedere 

14:30-17:30       STEP IN

Location: Hotel Belvedere 

-   Table 1: Audience Development in Public and Communal Settings  About the importance of customizing release strategies for each film; marketing from production stage; development of young audience

-   Table 2: Audience Development at Home What place for independent films on TV, DVD and VOD?

-   Table 3: The Increasing Importance of Curators and Community Builders for release on all platforms New platforms offer a wide choice of films and curators have become vital for indie films to emerge from the mass and find their audience

-   Table 4: The (not so) Practicalities of Multi-Platform/Multi-Territories, Day & Date and VOD

 

18:30-20:00       Industry Happy Hours

Location: Lounge Garden

 

MONDAY AUGUST 11

Festival Activities

 

 

TUESDAY AUGUST 12

Festival Activities

 

           DEPARTURES

 

 

 

 

 

   

 
  • Festival del film Locarno
  • 2014

    Workshop on TV acquisitions

  • 2013

    Workshop on audience engagement for heads of sales and marketing

  • 2012

    Workshop on marketing for heads of marketing

  • 2011

    Workshop on digital for technical managers

  • 2010

    Workshop on digital for technical managers