MEDIA programme: A success story for European film distribution

by Isabella Weber   Ever since its creation in 1991 the MEDIA programme has pursued the objective of increasing the circulation of European films within and beyond Europe. The reason is simple: such films have the ability of carrying the values of the European cultural identity. When in 2014 the programme was reshaped under the Creative Europe programme, its core purposes were reconfirmed: “to safeguard, develop and promote European cultural and linguistic diversity, to promote Europe’s cultural heritage…