European Distribution : Focus on Portugal

by Ernesto Leotta In the fast changing, unpredictable audiovisual world of today, running a successful distribution company can be quite a challenge. When you live in Portugal – where one “big fish” controls the quasi-totality of the “little pond”, and has its “fins” in the exhibition field – it becomes an everyday struggle. However, little fishes can prove to have the right strategies to stay relevant and keep their small but grounded positioning in the…