DISTRIBUTORS FROM ALL OVER EUROPE (AND BEYOND) SHARE HOW THEY BRING THE SEASON’S MAJOR DOCUMENTARIES TO CINEMAS, THROUGH TAILORED EVENTS AND PROMOTIONAL CAMPAIGNS

By Alberta Mutti  Release strategy changes from one country to another but sometimes there are many interesting similarities. The implementation of new and innovative releases strategy is necessary when it comes to documentaries: from side events to the involvement of partners and institutions, the process of releasing and promoting a documentary varies continuously. This was…

Interview with Albert Yao, Head of Acquisitions of Swallow Wings, Taiwan

By Frances Harvey   In Taiwan, cinemas have remained open throughout the COVID-19 crisis, but it has meant distributors have had to change their strategies and target different audiences. We spoke to Albert Yao, Head of Acquisitions at Swallow Wings.   What type of films do you acquire at Swallow Wings? Swallow Wings has been…