By Jesús Silva While the number of animation titles has increased within the catalogues of independent distributors in recent years, finding the right target audience and appropriate tools when promoting these kinds of films remains one of the greatest challenges for publishers, considering we are dealing with cultural products which are still widely regarded as…
MCF Megacom
Interview with Igor Stankovic, CEO of MCF Megacom, Serbia
By Jesús Silva Igor Stankovic, CEO of MCF Megacom, offered us some insight into their diversified business model, explaining the particularities of the Serbian market and the importance of film festivals as promotional platforms for the release of arthouse titles in the region. Stankovic also shared with us his view on the need to…
