By Jesús Silva While the number of animation titles has increased within the catalogues of independent distributors in recent years, finding the right target audience and appropriate tools when promoting these kinds of films remains one of the greatest challenges for publishers, considering we are dealing with cultural products which are still widely regarded as…
bac films
Interview with Alexis Hofmann, Head of Acquisitions of BAC Films, France
By Jesús Silva We talked to Alexis Hofmann, Head of Acquisitions of BAC Films, about their line-up, the marketing approach of their company and some distinct traits of the French market. Like many other independent distributors in the country, Hofmann calls for specific support to address cinemas reopening in France, due to the high…
European Distribution: Focus on France
by Claire La Combe Is the French ecosystem broken? We’ve been hearing a lot of worried professionals about the state of the French films market lately…Concentration of entries in major circuits, overexposure of certain films, faster rotation of films on screens, higher promotion costs, with some art-house films which don’t even reach exhibition. Cases of…